Here the client was struggling for a name for his new sail-tote and canvas-making shop. All of his competitors were calling themselves “such and such sail-totes.” I asked him why he had to do what everyone else was doing? Why not be someone a little different, and why not name his new venture after something he loved?
Buster was a Rat Terrier, who lived a great many years and provided love and companionship. I suggested, since Buster was such an important part of the man’s life, to name his new company after something beloved, sturdy and lasting. Hence “Buster-Boy Bags.”
Now Buster lives, smiling forever.