Hannah, a licensed massage practitioner, needed a logo for her new business. She decided to integrate her therapeutic massage into a day spa in Poulsbo, Washington. She derived her business name “Vera” from the healing plant aloe vera, for her day spa wouldn’t just be a relaxation retreat, but a healing spa centered and grounded in natural, organic materials.
The winning concept (seen here) was chosen by Hannah because it illustrated exactly what she aimed to do with her day spa, and from whence she’d derived her name. The logo features the aloe vera plant (in a flowering stage) and uses soothing, natural colors.